the brand

Founded in 1999 by an African makeup artist, black|Up Cosmetics is the first dedicated upscale beauty brand to magnify black and mixed beauties. black|Up develops a true expertise answering darker complexion’s specific needs and offers products that pair professional quality and pleasure of use: velvety effects, mat or powdery finishes, perfect coverage, ultra vibrant colors, 100% non-ashy finish... Thanks to its unique offer, black|Up has become a key player in the makeup world that seduces black and mixed women as much as all the makeup addicts of the planet.

The black|Up Woman

Free and modern, the black|Up woman is a beauty who is proud of her roots and absolutely anchored in her era. Stylish and triumphant, she is a symbol of elegance accepting who she is, and cultivating her beauty as well as her personality.

renowned | French brand

Today black|Up Cosmetics has garnered a substantial fan base in France among women of color and has risen to become the nation's #1 ethnic makeup brand*, distributed in approximately 200 retail locations.

* Source : NPD 2009

Quality | Innovation | Modernity | Elegance