black|Up Cosmetics is the first upscale beauty brand dedicated to women of color. The Paris-based line is known for its range of professional-quality makeup that is developed by women of color and answers the specific needs of darker skintones. black|Up develops a true expertise answering darker complexion’s specific needs and offers products that pair professional quality and pleasure of use: velvety effects, mat or powdery finishes, perfect coverage, ultra vibrant colors, 100% non-ashy finish... Thanks to its unique offer, black|Up has become a key player in the makeup world that seduces black and mixed women as much as all the makeup addicts of the planet.
The black|Up Woman
Free and modern, the black|Up woman is a beauty who is proud of her roots and absolutely anchored in her era. Stylish and triumphant, she is a symbol of elegance accepting who she is, and cultivating her beauty as well as her personality.
renowned | French brand
Today black|Up Cosmetics has garnered a substantial fan base in France among women of color and has risen to become the nation's #1 ethnic makeup brand*, distributed in approximately 200 retail locations.
* Source : NPD 2009