A unique concept

Un concept unique

black|Up is the first upscale beauty brand dedicated to women of color. The Paris-based line is known for its range of professional-quality makeup that is developed by women of color and answers the specific needs of darker skintones. black|Up develops a true expertise answering darker complexions’ specific needs and offers products that pair professional quality and pleasure of use: velvety effects, mat or powdery finishes, perfect coverage, ultra vibrant colors, 100% non-ashy finish… Thanks to its unique offer, black|Up has become a key player in the makeup world that seduces black and mixed women as much as all the makeup addicts of the planet.

The black|Up Woman
Free and modern, the black|Up woman is a beauty who is proud of her roots and absolutely anchored in her era. Stylish and triumphant, she is a symbol of elegance accepting who she is, and cultivating her beauty as well as her personality.

Quality | Innovation | Modernity | Elegance